Now Available
A new book by Edward Wise
Whatever your passion or business venture, there will come the time to share your ideas, your product, or your business proposal with others. The Total Pitch will give you the tools to ensure your message –- and your total pitch -- is clear, compelling and impossible to ignore. Here you’ll find practical tools and methods that will help you win the hearts and minds of your audience from start to finish.
Edward Wise, author of The Total Pitch, brings extensive experience in delivering thousands of pitches in the communications industry, and in training others in these practices, provides a compelling and clear guide to finding the winning edge at every stage of the pitch journey.
THE AUTHOR
40 years of experience in the communications industy, pitching and winning
Edward Wise is a pitch master. He was the founding CEO of Omnicom Health Group, the largest healthcare communications group in the world for over six years. Before that he led The CDM Group, a healthcare advertising agency startup where he grew a client roster from one major client to over 100 in ten years as President and CEO, in large part by perfecting the pitch process from beginning to end.
Today, Wise is an author, investor, executive advisor, and is certified as an executive coach by the International Coaching Federation (ICF). He also serves on the board of several private-equity-owned companies. He has four grown children and lives with his wife in New Jersey
Michael Maslansky
CEO, Maslansky & Partners
Author, The Language of Trust
"I thought I had a good framework for pitching ideas, but Edward Wise’s is better. It is clear, straightforward, repeatable, and it works (I know that because I have already started using it).”
Frances X. Frei
Professor of Technology and Operations Managment, Harvard Business School
Author, Unleashed & Uncommon Service
"By providing a thoughtful framework for sharing ideas, Wise helps us make pitch success more repeatable.”
Marina Maher
Founder & Chair
Marina Maher Communications, Founder Center for Women's Leadership
"Ed Wise has the heart of a race horse—he is a new business champion who is determined to win every race. In this book he demystifies the pitch process with simple, clear ideas that are easy to put into action. He shows how, with reliance on a strong process, you’ll get to the finish line pain free and in a winning position."
